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Overview

The Trendteller dashboard provides a comprehensive view of your e-commerce analytics, metrics, and AI-powered insights across all your brands.

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Accessing the Dashboard

1

Login

Navigate to the Trendteller platform and sign in using your Auth0 credentials (email/password or social login).
2

Brand Selection

Select the brand(s) you want to analyze from the brand selector in the top navigation bar.
3

Date Range

Choose your desired date range using the date picker. Common presets include:
  • Last 7 days
  • Last 30 days
  • Last 90 days
  • Custom range

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Dashboard Components

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Key Metrics Overview

The top section displays primary KPIs:

Total Revenue

Total sales revenue for the selected period with percentage change from previous period

Orders

Number of orders processed with growth indicator

Average Order Value

Mean order value with trend direction

Customers

Unique customer count and new vs returning breakdown

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Sales Trend Chart

Interactive line chart showing daily/weekly revenue trends:
  • Hover: View specific date values
  • Zoom: Drag to zoom into specific periods
  • Compare: Toggle brand comparison view
  • Export: Download chart as PNG or CSV

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Top Products

Table showing best-performing products:
  • Product name and SKU
  • Units sold
  • Revenue generated
  • Profit margin
  • Stock status
Click on any product to view detailed product performance analytics.

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Customer Insights

Customer analytics and segmentation:
  • New vs returning customers
  • Customer lifetime value distribution
  • Geographic distribution
  • Purchase frequency

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Multi-Brand View

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Consolidated Analytics

View combined metrics across all selected brands: 
Selected Brands: Brand A, Brand B, Brand C

Total Revenue: $150,000
Total Orders: 1,250
Combined AOV: $120

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Brand Comparison

Compare performance side-by-side:
MetricBrand ABrand BBrand C
Revenue$60K$50K$40K
Orders500400350
AOV$120$125$114
Growth+15%+8%+12%

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Filters & Segmentation

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Available Filters

  • Time
  • Product
  • Customer
  • Order
  • Date range selection
  • Hour of day analysis
  • Day of week patterns
  • Month over month comparison

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AI Insights Panel

The right sidebar displays AI-generated insights:
Daily AI-generated observations:
  • Unusual sales patterns
  • Inventory alerts
  • Trending products
  • Customer behavior shifts
Predictive analytics:
  • Next 7/30 days sales forecast
  • Confidence intervals
  • Key factors affecting forecast
  • Recommended actions
Action-oriented suggestions:
  • Restocking recommendations
  • Pricing optimization opportunities
  • Marketing campaign ideas
  • Inventory allocation suggestions

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Customization

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Dashboard Layout

Customize your dashboard layout:
  • Drag and drop widgets
  • Resize chart areas
  • Hide/show specific metrics
  • Save custom layouts

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Saved Views

Create and save custom dashboard configurations:
  1. Apply your desired filters and layout
  2. Click “Save View” in the top right
  3. Name your view (e.g., “Weekly Sales Review”)
  4. Access saved views from the dropdown

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Exporting Data

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Export Options

CSV Export

Export raw data for analysis in Excel or other tools

PDF Report

Generate formatted PDF reports with charts and tables

Email Schedule

Schedule automated email delivery of reports

API Access

Programmatic access via GraphQL API

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Mobile Access

The dashboard is responsive and accessible on mobile devices:
  • Optimized layouts for phone and tablet
  • Touch-friendly controls
  • Offline data viewing (cached)
  • Push notifications for critical alerts

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Next Steps

Multi-Brand Analytics

Learn advanced multi-brand analysis techniques

AI Insights

Understand AI-generated forecasts and recommendations

Data Exports

Export and integrate your data

API Reference

Build custom integrations with the API